On Sale

Purple Shampoo

Sale price

Regular price
( / )

Small batch item. Note that lead time may be up to 5 business days. 

For cleansing while canceling out yellow in brassy blondes or gray hair. 

Key Ingredients:

  • Organic Aloe Vera Extract: As with most of our products, Aloe is the first ingredient in this product. It contains enzymes that repair dead skin cells on the scalp. Aloe vera has a chemical make-up similar to that of keratin, rejuvenating the hair, giving it more elasticity, and preventing breakage.
  • Hydrolyzed Jojoba Esters: Naturally increased dye uptake and promotes color retention. Assists with hydration and detangling. Silicone alternative.
  • Hydrolyzed Jojoba Protein: Effective plant-based protein for repairing and conditioning damaged hair. Helps hair retain moisture and adds shine.
  • Sucrose Cocoate: Natural, PEG-free moisturizer derived from coconuts. Helps to make shampoo foam denser so that targeted application is easier (such as when roots need to be toned longer than ends). Simply add more water and lather further to disperse shampoo throughout hair.
  • Description

  • Reviews

Ingredient Description


Aloe Barbadensis Leaf Extract*, Sodium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin*, Sucrose Cocoate, Leuconostoc/ Radish Root Ferment Filtrate, Glycol Distearate, Hydrolyzed Jojoba Protein, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Hydrolyzed Jojoba Esters, Potassium Sorbate, CI 60730 Acid Violet 43, Prunus Armeniaca L. (Apricot Kernel) Essential Oil, Citrus Paradisi (Grapefruit) Essential Oil*, CI 17200 Acid Red 33, Dipteryx Odorata (Tonka Bean) Absolute*, Citrus Grandis (Grapefruit) Peel Oil*, Lactic Acid, Benzaldehyde**, Benzyl Alcohol**, Cinnamal**, Limonene**, Linalool**, Benzyl Benzoate**,  Coumarin**, Eugenol**

*organic **natural components of our apricot kernel essential oil and tonka bean absolute

PRO TIP: For very dry or damaged hair, you can make your toning shampoo more conditioning by  mixing a little bit of any Kavella Conditioner or our Recovery Lotion into the shampoo in your palm before applying.

Wet hair thoroughly. Massage Kavella® Purple Shampoo into the hair where toning is needed. Leave on for 1-3 minutes to neutralize minimal yellow on light  blonde, or leave on longer to cancel out more golden or brassy tones on darker blondes. Rinse. Follow with a Kavella conditioner. Can be diluted with our Moisturizing, Balanced or Volumizing Shampoos for toning  white hair - they all have the same scent!


Made in the USA! Free from Animal-Derived Ingredients, Sulfates, Parabens, Gluten, PEGs, Formaldehyde-Releasing Preservatives, Artificial Colors, Synthetic Fragrances and Ethanolamines.