On Sale

Purple Shampoo

Sale price

Regular price
( / )

Small batch item. Note that lead time may be up to 5 business days. 

For cleansing while canceling out yellow in brassy blondes or gray hair. 

Key Ingredients:

  • Organic Aloe Vera Extract: As with most of our products, Aloe is the first ingredient in this product. It contains enzymes that repair dead skin cells on the scalp. Aloe vera has a chemical make-up similar to that of keratin, rejuvenating the hair, giving it more elasticity, and preventing breakage.
  • Hydrolyzed Jojoba Esters: Naturally increased dye uptake and promotes color retention. Assists with hydration and detangling. Silicone alternative.
  • Hydrolyzed Jojoba Protein: Effective plant-based protein for repairing and conditioning damaged hair. Helps hair retain moisture and adds shine.
  • Sucrose Cocoate: Natural, PEG-free moisturizer derived from coconuts. Helps to make shampoo foam denser so that targeted application is easier (such as when roots need to be toned longer than ends). Simply add more water and lather further to disperse shampoo throughout hair.
  • Description

  • Reviews

Ingredient Description

Ingredients: Aloe Barbadensis Leaf Juice*, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Glycerin, Matricaria Chamomilla (German Chamomile) Water*, Camillia Sinesis (Green Tea) Water*, Glycol Distearate, Caprylhydroxamic Acid, Caprylyl Glycol, Hydrolyzed Jojoba Protein, Hydrolyzed Jojoba Esters, Hydrolyzed Quinoa, Quaternium-82, Sodium Gluconate, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Olea Europaea (Olive) Leaf Water*, Acid Violet 43 CI 60730, Prunus Armeniaca L. (Apricot Kernel) Essential Oil, Theobroma Cacao (Cocoa) Distillate, Acid Red 33 (CI 17200), Vanillin (Natural)     *organic

Please note that as a small batch brand, ingredients may be subject to change according to availability. Please always refer to the ingredient list on the bottle, and if you have any allergies, perform a patch test on your inner arm to check for sensitivity before using on the scalp. 

Directions: Wet hair thoroughly. Massage Kavella® Purple Shampoo into the hair where toning is needed. Leave on for 1-3 minutes to neutralize minimal yellow on light  blonde, or leave on longer to cancel out more golden or brassy tones on darker blondes. Rinse. Follow with a Kavella conditioner. Can be diluted with our Moisturizing, Balanced or Volumizing Shampoos for toning  white hair - they all have the same scent!


Made in the USA! Free from Animal-Derived Ingredients, Sulfates, Parabens, Gluten, PEGs, Formaldehyde-Releasing Preservatives, Synthetic Fragrances and Ethanolamines.