Gentle toning and cleansing for brassy light browns to dark blondes. Formulated for hydration and maximum color retention.
- Organic Aloe Vera Extract: As with most of our products, Aloe is the first ingredient in this product. It contains enzymes that repair dead skin cells on the scalp. Aloe vera has a chemical make-up similar to that of keratin, rejuvenating the hair, giving it more elasticity, and preventing breakage.
- Hydrolyzed Jojoba Esters: Naturally increased dye uptake and promotes color retention. Assists with hydration and detangling. Silicone alternative.
- Hydrolyzed Jojoba Protein: Effective plant-based protein for repairing and conditioning damaged hair. Helps hair retain moisture and adds shine.
- Sucrose Cocoate: Natural, PEG-free moisturizer derived from coconuts. Helps to make shampoo foam denser so that targeted application is easier (such as when roots need to be toned longer than ends). Simply add more water and lather further to disperse shampoo throughout hair.
FREE OF Free of Sulfates, Silicones and Sodium Chloride!
Aloe Barbadensis Leaf Extract*, Sodium Cocoyl Glycinate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin*, Sucrose Cocoate, Leuconostoc/Radish Root Ferment Filtrate, Glycol Distearate, Hydrolyzed Jojoba Protein, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Jojoba Esters, Potassium Sorbate, Acid Violet 43 CI 60730, Prunus Armeniaca L. (Apricot Kernel) Essential Oil, Vanilla Planifolia Fruit Extract*, Citric Acid, Dipteryx Odorata (Tonka Bean) Absolute*, Blue 1 CI 42090, Citrus Grandis (Grapefruit) Peel Oil* *organic
Why blue? Blue is the opposite of orange on the color wheel. The tones used in our Blue Shampoo are meant to fight brassy orange tones in hair. Blue Shampoo can also be used to maintain fashion blue dyes.
PRO TIP: For very dry or damaged hair, you can make your toning shampoo more conditioning by mixing a little bit of any Kavella Conditioner or our Recovery Lotion into the shampoo in your palm before applying.